“Rob is one of those unique writers who can take
large amounts of dry information and distill it into readable and effective
copy. He is prolific, accurate and efficient with an insatiable appetite
for work. He is as comfortable writing in an online environment as he
is offline or for broadcast. He's a hard worker, self starting, and
always thinking beyond the scope of the assignments and is always quick
to volunteer to help out others. In short Rob is a great team player,
no matter whose team he gets on.” “An excellent writer, Rob has a keen understanding
of business and marketing objectives and knows how to translate that
into effective and compelling communications, from simple e-mail blasts
to complex copy heavy brochures. Rob's always delivered on point and
on strategy. He's also a hard worker and has great attention to detail.” “Working with Robert is a pleasure and an exercise
in elegant creative process. His meticulous approach to each project
pays off in having every element in its place, well-crafted and perfectly
phrased. As a well-respected writer, he leaves no stone unturned in
his pursuit of the right word, headline or story element. I look forward
to new projects with Rob; his expertise is both welcome and inspiring." "About two weeks from the end of a project our client said that we had to rewrite all the website copy again. Rob stepped in to help me manage that work and assure that the client would be pleased with the result. As you can imagine it was a tense couple of weeks but the client was happy in the end, and so was I." - Jonathan Deiss "I have consistently been impressed with Rob's creative talent and tough work ethic. Not only is he able to capture complex concepts, but he's also able to concisely translate them into persuasive proposals." - Jim Moore
- Lucia Davies "Robert's unexpected ideas solve marketing challenges and his involvement on new business pitches has helped lead to their success. The right idea means a lot to him and he champions the best ones no matter who thought of them. Robert is always straightforward, but that is far better than someone who tells me only what I want to hear. He is my first choice when I need a copywriter, and because Robert grasps
the big picture, I sometimes ask his advice on design as well. I enthusiastically
recommend him."
- Mike Tankel
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